Oct 28, 2026
Black Friday? What's that? Where did it come from? Why is it celebrated? So many questions, and yet you're looking for answers. Well, you've come to the right place. Let's dive straight in.
What's Black Friday?
Black Friday marks the beginning of the holiday shopping season, bringing exciting offers, seasonal promotions and opportunities to find gifts for everyone on your list.
Traditionally, Black Friday takes place on the Friday after Thanksgiving in the United States. Retailers offer discounts across a wide range of products, making it one of the busiest shopping periods of the year.
The tradition has since spread to the UK, Canada and many other countries. Another popular shopping event, Cyber Monday, follows on the Monday after Thanksgiving and focuses particularly on online shopping.
Did you know? Black Friday and
Cyber Monday are now recognised internationally
as major seasonal shopping events.
The History of Black Friday
Ever wondered where the concept of Black Friday came from? The history behind the name is more complicated than you might expect.
The term "Black Friday" was used in 1869 in connection with a financial crisis in the United States, when a dramatic fall in gold prices caused widespread market disruption. This episode was separate from the modern shopping tradition.
By the mid-20th century, the term became associated with the busy period following Thanksgiving. In Philadelphia, police used the expression to describe the heavy traffic, crowded streets and large numbers of shoppers around this time.
Over time, retailers embraced the day as an opportunity to attract shoppers with special offers. One popular explanation for the name suggests that stores moved from being "in the red" to "in the black" as holiday sales helped improve their finances.
Shopping traditions also developed alongside Thanksgiving parades and the beginning of the Christmas season. Eventually, post-Thanksgiving promotions became a familiar part of holiday shopping culture.
Vivien Kondor London: Black Friday Beauty Offers
Ready to add a little glamour to your beauty routine? Discover the world of Vivien Kondor London beauty and makeup and explore products designed to complement your personal style.
From statement lip colours to beautiful nail polish shades, blush and eye makeup, there are plenty of ways to refresh your beauty collection and find thoughtful gifts for the season.
In our original Black Friday promotion, shoppers could enjoy a FLAT 50% OFF selected or eligible beauty products using the code VKBF50, subject to the promotion's terms.
Visit the official store to explore the latest collections and check which offers are currently available.